The museums of the future will face a number of challenges: Changing target groups, visitor behaviors, and expectations will require them to explore new ways and types of exhibition design. Moreover, museums will have to meet visitors' demand for entertainment to be able to stand their ground in the competitive leisure time market. At the same time, this offers an opportunity for museums to provide knowledge in an experience-oriented manner – true to the motto "learning through experiences" – as traditional modes of learning will increasingly be replaced by open, cross-platform, and informal learning.
We at TRIAD Berlin know that the "perfect" museum experience doesn't exist. Every person is unique, and so is every museum experience. Museum visitors of tomorrow will no longer be passive recipients, but active participants. Our participative approach, however, is not restricted to what is offered at the museum itself: Most notably, it supports its integration into social networks and its urban environment. A higher level of interaction with visitors, urban and social environments, and social networks will be a key characteristic of the museum of the future.
Today's museum experience already transcends the actual museum visit, starting long before visitors enter the building and continuing after they have left it. Visitors use the Internet to search for information on opening hours, exhibitions, and contents, read exhibition catalogues, and sometimes browse extensive online collections. Mobile apps allow them to access information from wherever they are, add new elements to the museum experience, and create networks. All of this enables us to reach target groups who have never set foot in the actual museum.