Exhibition Event

Volkswagen Commercial Vehicles at IAA 2008

Go All Ways

What does the trendy sport of free running have in common with a VW pickup truck? Both are fast, minimalist, and flexible. True to the motto "Go All Ways", TRIAD Berlin presented VW's new pickup model with a free running Parkour show. For the second time in a row, Volkswagen Commercial Vehicles commissioned TRIAD Berlin with the development of the communicative design of their exhibition stand at IAA.

For the 7-minute live show, TRIAD Berlin produced a highly emotional film that was projected onto large LED screens. At the same time, free running athletes were moving through a complex multi-media stage design. 

  • Client
  • Volkswagen Group
  • Location:
  • Hannover
  • Year:
  • 2008

Further highlights of the following evening event were an interactive company theater session and the first of four sales trainings that were developed and implemented by TRIAD Berlin. Until fall 2009, a total of 1,360 salespersons received extensive training on the VW brand and its products.