Exhibition Stand

Villeroy & Boch at the Ambiente 2017

Timeless elegance and innovative design

Once again, TRIAD Berlin has developed the trade show appearance for Villeroy & Boch, one of the world's leading brands in the ceramic and lifestyle area. The compelling presentation of the innovative and simultaneously traditional company is accompanied by an irresistible scenographic concept and coordinated media staging.  

  • Client
  • Villeroy & Boch
  • Location:
  • Frankfurt a. M.
  • Year:
  • 2017

With a large, almost life-sized illustration of a city and its inhabitants, TRIAD Berlin draws visitors to the worldwide most important consumer goods fair directly into the trade show booth. For the various theme worlds, a framework was created in order to allow the individual details to be viewed. The living and food areas are scenographically divided and multimedia staging showcases the presentation possibilities and product lines. The in-house produced large area film, Colored Delight, reflects the lights of a city and with great effectiveness develops a magically artistic atmosphere for the tea light series of the same name.

The longtime collaboration shows and once again leaves its mark on the Ambiente 2017. The illustrative elements, the media staging, as well as the different theme worlds support the impressive presentation of Villeroy & Boch and make it a highlight of the international consumer goods fair.