Exhibition Stand

Trade Fair Concept for Voith

A Shining Example

The VOITH Group commissioned TRIAD Berlin to develop a corporate design for the company's trade fair appearances. The goal is to strengthen the VOITH umbrella brand and to "make it shine"–much like a lighthouse. 

  • Client
  • Location:
  • Messe Frankfurt
  • Year:
  • 2012


122 m2



Light was the dominating element of the exhibition stand. LED stripes, light cubes, and a shining company logo ensured good visibility from a distance. Gateways were used to divide the stand into clearly defined sections, while impressively arranged high-finish exhibits, as well as a newly introduced one-to-one tool (iPad) ensured direct communication between the VOITH staff and visitors.


With its shining exhibition stand, VOITH was able to captivate visitors and impress trade experts.