Visitor Center

360 Grad – Thüringen digital entdecken

Innovative Location Marketing

To make an entire federal state with its culture, its people and its potential experienceable in only 150 square meters, TRIAD Berlin has designed a visitor center which has been implemented for the first-time. The project is a benchmark in its field. 

  • Client
  • Thüringer Tourismus GmbH
  • Year:
  • 2017

The Tourist Information Thüringen in Erfurt offers a central contact point for passers-by, visitors, businesses and (future) local residents. It is indicated from the outside by a window facade integrated into the staging. In the center, an interactive KUKA robot glides over a 3D relief of Thüringen and makes digital tours possible. A VR cinema allows visitors to audio-visually submerse themselves in the landscape and biodiversity using drone recordings created by TRIAD. The entrance area offers analog interactions through personal guidance and individual travel information.


An innovative experience format has been created, that stands as the focal point of a comprehensive on-demand and content rich panorama. The gap between tourist attraction and marketing a location is overcome in an emotional and informative way. Thereby Thüringen takes a leading role in location marketing and cultivation of the home region. 

Pictures © Dominik Saure, Thüringer Tourismus GmbH