Thinking of Germany 2012

How Do We (Not) Want to Live in the Future?

As in previous years, TRIAD Berlin was responsible for organizing the "Thinking of Germany" conference, an exceptional annual event initiated by the Alfred Herrhausen Society and the Frankfurter Allgemeine Zeitung that contributes to the discourse on the future. The 2012 edition of the conference was guided by the question: "How do we (not) want to live in the future?"

  • Clients:
  • Alfred Herrhausen Gesellschaft
  • Frankfurter Allgemeine Zeitung (F.A.Z.)
  • Location:
  • Atrium der Deutschen Bank, Berlin
  • Year:
  • 2012



The conference featured high-profile speakers: TV host Harald Schmidt delivered the opening address and German Chancellor Dr. Angela Merkel gave the closing speech. Breaking new ground in terms of event design, TRIAD Berlin devised an unprecedented installation to create a modern architecture amidst the historical atrium of the Deutsche Bank building.  


"Thinking of Germany 2012" received broad media attention: Phoenix aired the event live, and the conference was covered by numerous media outlets and the press.