Thinking of Germany 2010

Germany's Future

As in 2009, the Alfred Herrhausen Society and the Frankfurter Allgemeine Zeitung commissioned TRIAD Berlin to develop the design and architecture for the second edition of the "Thinking of Germany" event, including the planning and production of the conference and the following dinner.

  • Clients:
  • Alfred Herrhausen Gesellschaft
  • Frankfurter Allgemeine Zeitung (F.A.Z.)
  • Location:
  • Schloss Eckberg, Dresden
  • Year:
  • 2010



In three panel discussions on politics, economics, and culture, high-profile speakers debated current issues such as "Do political parties jeopardize democracy?" or "Arbitrariness and Fundamentalism". Among the panelists who discussed Germany's future were Joachim Gauck, Kurt Biedenkopf, and Friedrich Merz. TRIAD Berlin adjusted the entire conference design to the visual features of the logo, following an integrated communications approach that characterized all architectural elements and communication media.     


During the event, cartoonists produced several live illustrations capturing the discussed topics. Parts of the conference were broadcasted live on Deutschlandradio Kultur.