Exhibition Stand

Siemens MindSphere Lounge

A Different Kind of Industrial Communication

TRIAD Berlin designed and implemented the MindSphere Lounge – an over 400 square meter area, in which Siemens can present its applications to their partners and clients – for the Siemens exhibition stand at the SPS IPC Drives 2016 in Nuremburg.  

  • Client
  • Siemens
  • Location:
  • Nuremburg
  • Year:
  • 2016

MindSphere, the open cloud platform by Siemens, makes it possible to evaluate data from machines and use that information to the greatest possible benefit. In the MindSphere Lounge, the technology company displays the possibilities the open Internet of Things (IoT) ecosystem offers. 

TRIAD Berlin has developed the lounge in a presentation format, which allows visitors to take an immersive journey through the MindSphere. The room is staged as a multimedia 360° holodeck with 75 meter long wall projections and 9.1 channel surround sound. Located in the center of this spectacular architecture are a speaker stage as well as interactive tables that allow intuitive access to the cloud solution. What is more, TRIAD Berlin has designed the MindSphere key visual, which will be used by Siemens in several different formats throughout the visual communication.