Exhibition Stand

Siemens at the Hannover Messe 2017

The Digital Enterprise

Once again, TRIAD Berlin has executed the Siemens stand at the Hannover Messe 2017. The motto was: “Discover the value of the Digital Enterprise”. It stands for exiting new technologies that help shorten the time to market, enhance flexibility and efficiency, as well as quality. With over 3,000 square meters, the Siemens exhibition stand was one of the largest at the Hannover Messe. 

  • Client
  • Siemens
  • Location:
  • Hannover, Germany
  • Year:
  • 2017

The wide array of media installations gave visitors the opportunity to interact with and understand the complex content. The theme cubes with interactive tables were a highlight. Floating overhead was the MindSphere-Lounge, the accessible cloud platform by Siemens, where clients and partners were presented with applications in a 360° multimedia holodeck with 75 meter long wall projections and 9.1 channel surround sound.

The innovative trade fair concept was developed by TRIAD in close cooperation with Siemens and gave the world's leading technology group the opportunity to use high quality media and architectural flexibility to present themselves and to depict the fusion of the real and the digital world.