Exhibition Stand

Siemens at the Hannover Messe 2016

Flexible, multi-dimensional, and multi-medial: Siemens at the Hannover Messe 2016

For the ninth time in a row, TRIAD Berlin has designed the exhibition stand for Siemens at the Hannover Messe. The newly developed holistic modular communication and design concept enables the technology corporation to have an easily recognizable exhibition appearance that - at the same time - remains flexible and modifiable. 

  • Client
  • Siemens
  • Location:
  • Hannover
  • Year:
  • 2016

Digital, modular, and combinable Highlight Cubes utilize multi-media applications to display  themes of sustainable energy, the fiber industry, automotive and individualized mass production around Industry 4.0. The interplay between the digital and architectural worlds becomes an experience of its own. The 5 meter high skywalk offers an additional change of perspective from above the 4,500 square meter exhibition stand. 

With the new exhibition concept TRIAD Berlin has succeeded in creating an intuitive and complex method to transmit content to industry insiders as well as trade visitors. The cubes' architectural flexibility and the multi-media scope of design enable a versatile exhibition stand that emphasizes and reflects the Siemens brand identity.