Exhibition Event

Siemens at the ACHEMA 2015

From Integrated Engineering to Integrated Operation

How do you illustrate the growing impact of digitization on the process industry? For the Siemens exhibition stand at ACHEMA 2015, TRIAD Berlin developed an interactive stage show in which an iPad artist presented digital contents in a playful manner while communicating with the audience and the moderator.

  • Client
  • Siemens
  • Location:
  • Hannover
  • Year:
  • 2015

TRIAD Berlin chose an interactive and dialogue-oriented approach to bring the show's motto "From Integrated Engineering to Integrated Operation" to life. With the help of a little bit of magic, moderator Yasmine Blair and iPad artist Christoph Wilke presented the key topics and explained the main processes in chemical and pharmaceutical manufacturing.

Supported by a multi-media show that was developed by TRIAD Berlin and featured sound, light, and video elements, the dialogue brought virtual and digital worlds together and struck the audience with amazement. Same as Siemens's appearance at the Hannover Messe 2015, the exhibition stand was a highlight of the event. Held at the Frankfurt trade fair grounds, ACHEMA is a global forum and the world's leading trade fair for the process industry. This year's edition was attended by some 170,000 visitors from 110 countries.