Interactive Exhibits

BMW Group at the Motor-Show 2008

Let’s Play!

Following the successful presentation at the 2007 IAA, Triad Berlin again developed several interactive exhibits that communicated the core product characteristics and technological features of the MINI brand at the 2008 edition of the Motor Show in Geneva.

  • Client
  • BMW Group
  • Location:
  • Genf, Schweiz
  • Year:
  • 2008

The 3D environments of the interactive exhibits were developed exclusively for the premiere of the new John Cooper Works model. Apart from the agility of the John Cooper Works, the exhibits realistically conveyed the driving pleasure and the "go-kart feel" offered by MINI cars. A driving game allowed visitors to speed through various environments using a wireless steering wheel that could be moved freely throughout the room. Moreover, MINI's interactive exhibits on CO2-saving technologies made visitors spend a lot of time at the exhibition stand.


For the trade fair, TRIAD Berlin reduced highly complex subjects to their essentials. Offering visitors and interactive and easy-to-understand experience, the fun, hands-on exhibits perfectly corresponded to MINI's brand essence.