Exhibition Stand // Exhibition Event

Siemens at the Hannover Messe 2015

On the Way to Industry 4.0: The Future of Digital Technology on 5,000 m2

TRIAD Berlin supported Siemens in presenting the company's solutions for the digitization of production at the Hannover Messe 2015. Integration and networking were at the core of the trade fair that TRIAD Berlin was involved in for the eighth time in a row.    

TRIAD Berlin developed an interactive and futuristic show to illustrate what Industry 4.0 is all about: intelligent machines that learn to think like humans.

  • Client
  • Siemens
  • Location:
  • Hannover
  • Year:
  • 2015

5,000 m2

  • Awards:
  • German Brand Award German Brand Award
    German Brand Award

    Best of Business Best of Business
    Best of Business

At the center of the stand, an oversized cityscape in the shape of a globe was waiting for visitors. With a diameter of 9 meters and a height of more than 4 meters, the globe formed the stage for the highlight of the presentation: the dialogue between moderator Chris Brow and his "digital twin". 

Developed by TRIAD Berlin, the show saw Brow communicate and interact with his virtual counterpart, a female avatar. This dialogue between a human and his digital twin brought the virtual and the real together, merging the digital and the actual world.

Just as in previous years, the exhibition stand of the Siemens corporation was a highlight of the trade fair and attracted more than 220,000 visitors.