Exhibition Stand

World Future Energy Summit

The Future of Energy

How do you convey the dynamics of a global corporation in an impressive manner? And how do you present its vision of the future of sustainable mobility? Daimler AG commissioned TRIAD Berlin to design an exceptional exhibition stand demonstrating the corporation's commitment in this field. 

  • Client
  • Daimler Group
  • Location:
  • Abu Dhabi National Exhibition Centre
  • Year:
  • 2011


300 m2 



The stand was dominated by two backlit, curved ceiling panels, communicating both the brand name and the trade fair slogan. As a seamless continuation of the ceiling, a large back wall presented the road map and Daimler’s vehicle fleet, which comprises efficient combustion engines as well as hybrid and electric cars. At the central reception desk, the Multi-touch Media Table allowed visitors to search for further information on particular vehicles in a playful manner. The Test Drive Station – an absolute highlight of the trade fair – gave visitors the opportunity to borrow electrically powered A-Class cars for a short road test.

For the future of energy, the summit was a decisive event. TRIAD Berlin encouraged Daimler to participate in this important trade fair and helped the global corporation present itself as a pioneer in the field of sustainable mobility.