Exhibition Stand

The Tube

A Magnet to Visitors

Under the motto "Increase Your Productivity," TRIAD Berlin designed Siemens AG's largest exhibition stand to date, helping the company make a stunning appearance and present its Drive Technologies and Industry Automation business segments. 

  • Client
  • Siemens
  • Location:
  • Messegelände Hannover
  • Year:
  • 2008


4,500 m2

  • Awards:
  • GWA Profi Award GWA Profi Award
    GWA Profi Award

The highlight of the "trade fair world" created by TRIAD was a live presentation of Siemens AG's automotive products:

An original reproduction of a VW Tiguan assembly line spanned the entire length of the exhibition stand and demonstrated the company's automation solutions for the automotive industry.

The Sky Walk, a gallery that ran along the assembly line and provided a view from above, led visitors to the central Sky Lounge. Here, a 16-meter-long ETFE cushion allowed for a panoramic view of the entire stand.


The Tube was the largest stand at the trade fair and a magnet to visitors. A world first in terms of scale, it illustrated the global corporation's role in an impressive manner.