A Magnet to Visitors
Under the motto "Increase Your Productivity," TRIAD Berlin designed Siemens AG's largest exhibition stand to date, helping the company make a stunning appearance and present its Drive Technologies and Industry Automation business segments.
- Messegelände Hannover
GWA Profi Award
The highlight of the "trade fair world" created by TRIAD was a live presentation of Siemens AG's automotive products:
An original reproduction of a VW Tiguan assembly line spanned the entire length of the exhibition stand and demonstrated the company's automation solutions for the automotive industry.
The Sky Walk, a gallery that ran along the assembly line and provided a view from above, led visitors to the central Sky Lounge. Here, a 16-meter-long ETFE cushion allowed for a panoramic view of the entire stand.
The Tube was the largest stand at the trade fair and a magnet to visitors. A world first in terms of scale, it illustrated the global corporation's role in an impressive manner.