Exhibition Stand // Exhibition Event

Siemens at the Hannover Messe 2014

Machine-to-Machine Communication

Create a cross-sector exhibition stand that presents and allows visitors to understand the key topic of "Industry 4.0" – this is the complex task that TRIAD Berlin tackled on behalf of Siemens AG. 

  • Client
  • Siemens
  • Location:
  • Messegelände Hannover
  • Year:
  • 2014


5,000 m2 

  • Awards:
  • Art Directors Club (ADC) Award Art Directors Club (ADC) Award
    Art Directors Club (ADC) Award

The largest stand at the event was characterized by a consistent design and communication concept. Using the example of automobile manufacturing, industrial robots demonstrated the Industry 4.0 principle and its significance. The presentation showed how assembly line machines communicate with each other autonomously during the production process to increase operating efficiency. The hourly summaries of the key topics that were delivered by Chris Brow and TITAN the Robot were the highlight of the Future Forum. The show was developed by TRIAD Berlin. 

Visitors were amazed by the presentation. The stand received unparalleled media coverage and allowed Siemens AG to increase its business contacts by 17%.