Exhibition Stand

Bürkert at the Hannover Messe 2013

Everything in Flow

On behalf of Bürkert Fluid Control Systems, TRIAD Berlin designed an exhibition stand illustrating the company's brand values and emphasizing its role as a leading systems supplier with an international presence. 

  • Client
  • Bürkert Fluid Control Systems
  • Location:
  • Hannover Fairground
  • Year:
  • 2013

AREA:

232 m2 

The new stand design conveyed Bürkert's brand values in the following ways:

Experience – through the clear communication of product and consulting expertise
Courage – through confident, striking, top-class architecture
Closeness – through an inviting exhibition stand presenting products in an accessible manner Flow – through an intriguing large-scale media presentation shown over the entire stand

 

As a highlight, an eye-catching interactive exhibit consisting of 1,000 fluid-filled cells produced a digital counter-image of a person or an object captured by a camera.

 

TRIAD Berlin helped Bürkert introduce the brand to the international market and established a more emotive image for the systems manufacturer. Within the corporation, the change towards a livelier brand image and concise storytelling was received with great approval.