Exhibition Stand

Trumpf at the EuroBLECH 2006

TRUMPF Machine Tools Set New Standards

The goal was to convey TRUMPF's outstanding market position as well as its technology and innovation leadership. TRIAD Berlin achieved this with an integrated solution combining trade fair architecture and a communications concept. 

  • Client
  • TRUMPF Group
  • Location:
  • Messegelände Hannover
  • Year:
  • 2006

AREA:

2,200 m2 

  • Awards:
  • Design Award of the Federal Republic of Germany (Nomination) Design Award of the Federal Republic of Germany (Nomination)
    Design Award of the Federal Republic of Germany (Nomination)


    iF communication design award iF communication design award
    iF communication design award


As part of the communications concept, the stand was meant to set new standards at the 2006 EuroBLECH with brand new trade fair architecture and an exclusive design. Within only three weeks of construction time, TRIAD Berlin had designed and built a two-story, 2,200 m2 exhibition stand with air-conditioned, soundproofed conference rooms. To ensure the successful introduction of the new product naming concept, the stand offered plenty of space for face-to-face communication.

 

The stand was not only highly successful with visitors, but also brought TRIAD Berlin an iF Communication Design Award in the category of Corporate Architecture in 2007. The success prompted TRUMPF to adjust its entire brand image to that of the clear architectural language and style of the exhibition stand.