Energy Efficiency

Hit the Road

How do you communicate the benefits of efficient energy use to your business clients? The solution: An Energy Efficiency Road Show that offers B2B clients an immediate experience of how Siemens can help them run their business in a more efficient, productive, and sustainable manner. 

  • Client
  • Siemens
  • Location:
  • Europaweite Roadshow
  • Year:
  • 2011



Inside the walk-in truck, a media landscape is waiting for visitors: A 270° panoramic projection gives an emotional introduction to the topic of energy efficiency. The following interactive exhibition illustrates efficient energy management solutions, using flexible presentation screens to communicate the respective contents.


16 regions, 99 cities, 111 event locations, and more than 10,000 visitors. Since 2011, the Siemens Energy Efficiency Truck has been travelling across Europe to give clients an impressive demonstration of the global corporation's energy efficiency portfolio. The road show makes clients feel understood and provides them with an understanding of the value chain. And the journey goes on ...