Shopping: The new dimension
The MyZeil shopping center in Frankfurt am Main offers 44,000 square meters of retail space with around 100 shops on five floors. On behalf of ECE, TRIAD Berlin developed a concept for its future that combines shopping, entertainment and enjoyment.
- Frankfurt on the Main
With its urban flair, lively market hall atmosphere and attractive outdoor terraces, the new food court "Foodtopia" is a magnet for visitors. The rebranding of the entire interior design underlines the mall’s modern, stylish and inviting atmosphere. The existing architecture – with its spectacular glass roof – was deliberately highlighted and skillfully incorporated into the new vision. The "Expressway" cuts through the entire shopping area; at 42 meters, it is the longest cantilevered internal escalator in Europe. All restrooms were individually designed - among other things, the idea of Frankfurt as a banking city was incorporated with bank vault appliqués and clocks showing the time at the most important stock exchanges.
As a reinvented world of experience, the MyZeil mall creates a quality of visit that will set the standard for Frankfurt's main shopping street.