Participation Format


Design Thinking the Future

In September 2012, the first international Design Thinking event – a combination of conference and festival with an exceptionally creative and productive working atmosphere – was held in Potsdam. In close collaboration with Prof. Ulrich Weinberg and his students, TRIAD Berlin planned and produced the three-day event as well as its supporting program. 

  • Client
  • HPI School of Design Thinking
  • Location:
  • Prof.-Dr.-Helmert-Str. 2 - 3, Deutschland
  • Year:
  • 2012



Inside a red big top tent on the campus of the Hasso Plattner Institute, some 600 design thinkers joined international experts, entrepreneurs, and design thinking pioneers to discuss trendsetting models, methods, and solutions as well as innovations in the fields of management, research, and education.


By choosing a big top tent as the venue for the event, TRIAD Berlin created an environment that made a lasting impression on both participants and the media. Among the guests were SAP founder Hasso Plattner, design thinking pioneer David Kelley, and creative masterminds such as Oliviero Toscani, the creator of Benetton's advertising campaigns.