Corporate Event

Customer 2010

What Will Tomorrow's Customers Be Like?

Collaborating once again with Axel Springer's corporate communications department, TRIAD Berlin developed a management conference on the implementation of the company's long-term targets in the field of customer orientation as well as on the promotion of changes in its corporate culture.

  • Client
  • Axel Springer
  • Location:
  • Berlin
  • Year:
  • 2010



For the conference, Triad Berlin took up the main subjects of "Digitalization" and "Customers of Tomorrow". A specifically programmed message board allowed the 450 executives to communicate via text messages and mails that were visible to all participants. Besides, an online registration platform was devised and produced to give participants the opportunity to build on already existing approaches and exchange ideas prior to the event.


Thanks to TRIAD Berlin's consulting services, Axel Springer was able to considerably improve its executive development program. The innovative results of the event were also communicated to the company's many employees.