Brand World

Dr. Oetker Brand World

Every Future Needs an Origin

TRIAD Berlin's task was to develop a tangible experience of Germany's cult brand Dr. Oetker and to create a fascinating walk-in brand world for consumers. 

The theme guiding the scenography of the museum is "Every Future Needs an Origin". The tour immediately gives visitors an understanding of the subtle emotions that the brand has evoked over the decades and allows them to experience the colorful Dr. Oetker World. Among the highlights of the exhibition is the world's largest pudding machine.  

  • Client
  • Dr. Oetker
  • Location:
  • Bielefeld
  • Year:
  • 2005

AREA:

1.300 sqm

VISITORS:

500.000  

  • Awards:
  • red dot Award: Communication Design red dot Award: Communication Design
    red dot Award: Communication Design


    Art Directors Club (ADC) Award Art Directors Club (ADC) Award
    Art Directors Club (ADC) Award


    Design Award of the Federal Republic of Germany (Nomination) Design Award of the Federal Republic of Germany (Nomination)
    Design Award of the Federal Republic of Germany (Nomination)


Apart from presenting the company's broad range of products, the exhibition also informs visitors about the high hygiene standards of the German food industry. Bringing tradition and progress together, the museum shows that Dr. Oetker is – and always will be – and innovative brand.