Four Core Messages – One Vision
In close collaboration with the German Federal Ministry for the Environment, Nature Conservation, Building, and Nuclear Safety (BMUB), TRIAD Berlin provided its client, VDI/VDE Innovation und Technik with advice on all public relations activities related to the BMUB’s "Electromobility" promotional program.
- Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB)
- Hannover Messe
The exhibition stand was a horsepower-loaded eye-catcher: Five electric vehicles – including the RUF Porsche and Daimler's Vito cargo van – represented the diversity in the automotive industry. Using various media and exhibits, the cars were presented in an impressive manner. An integrated communication approach ensured that all key visual elements and core messages could be found throughout the exhibition stand, as well as in all print products and on the new website.
For the presentation of BMUB's funding program, TRIAD Berlin developed clear, catchy visuals and an online presence that allowed for communicating the core messages to a broad audience – even beyond the trade fair.