Augmented Reality

Camp David Fashion World

The latest attraction in the Europa Park

For the opening of the first experience store in Germany’s largest theme park – the Camp David Fashion World in the Europa Park Rust - TRIAD Berlin has devised three interactive exhibits.

Over an area of almost 280 sqm CAMP DAVID/ SOCCX presents itself with the brand worlds Blue, White and Green. These sectors reflect themes such as maritime life, navigation, nature and adventure.

  • Clients:
  • Camp David
  • Location:
  • Rust, Deutschland
  • Year:
  • 2014

Two exhibits have been created for the brand world Blue: here visitors can test their strength with a winch, or they can provide equipment for an expedition in Chile by means of a flight simulator. In the Green Zone a photo station offers an “Outdoor Adventure” and a virtual encounter with animals. The visitor stands on a marked position in the room and looks on as he/she is joined by a dinosaur or a tiger. The photo of this encounter can then be downloaded via the Camp David website.


The interactive exhibits in the Camp David Fashion World are the highlights of the experience store and enhance its attraction in the park. Not for nothing is its motto “Shopping with all senses”.