Brand World

Volkswagen AG at the Gläserne Manufaktur

Creating a World for Volkswagen

Volkswagen's premium vehicles deserve to be presented in a befitting environment. That's why the company commissioned TRIAD Berlin to design the Volkswagen Lounge at the Gläserne Manufaktur car factory in Dresden and to re-develop the space in terms of content and scenography.

  • Client
  • Volkswagen Group
  • Location:
  • Gläserne Manufaktur, Dresden
  • Year:
  • 2011


600 m2



Movable slatted walls in the entrance area lead visitors to the Volkswagen Lounge and offer them a first glimpse of the exhibition. In the actual exhibition area, a large-scale media wall serves as the background for the vehicles and displays their respective environments. Here, visitors learn more about innovative features and interesting details of the exhibited cars.


Every year, more than 100,000 people visit Volkswagen's "transparent factory". The idea of experiencing car manufacturing right in the heart of the city hasn't lost any of its appeal.