Corporate Event

On board the PANGAEA

Science On Board

Mercedes-Benz is main sponsor of the PANGAEA, a research vessel that cruised the seas from 2008 to 2012 and allowed 14- to 19-year-old youths to explore the oceans. On the occasion of the PANGAEA's arrival in Shanghai and the closing of the Expo 2010, Triad Berlin developed and produced an exclusive customer event.

  • Client
  • Daimler Group
  • Location:
  • Shanghai, China
  • Year:
  • 2010



A selected circle of international journalists and Chinese guests from the worlds of economics, culture, and media had the opportunity to meet adventurer and ship-owner Mike Horn and his crew. During a welcome reception on board the ship, the guests got to know the story of the ship and the idea behind the project.


A visit of the central theme pavilion Urban Planet marked another highlight of the customer event and cleverly bridged two trend-setting projects. Mercedes-Benz once again proved its role as a committed supporter of science.