Lifestyle Event

Adidas Sales and Marketing Meeting

An Unparalleled Experience

TRIAD Berlin developed and implemented the overall concept for Adidas's three-day sales and marketing meeting, which was attended by more than 1,000 executive employees, experts, and journalists.

The showpiece of the event's architecture was the "Flying Trimaran" – a 2.8-ton stage inspired by the Adidas brand logo that descended from the 14-meter-high ceiling at the beginning of the event.

  • Client
  • Adidas AG
  • Location:
  • Kempten
  • Year:
  • 2004

TRIAD Berlin also created the choreography for the fashion show that was packed with emotion and dynamics and featured dancers, acrobats, fireworks, and athlete performances. Light installations, wall projections, and sound effects further enhanced the atmosphere of the event.

Attended by sales and marketing employees from eight Central European countries as well as experts and journalists, Adidas's lifestyle event offered an unparalleled experience full of emotion, inspiration, passion, and dynamics.