Exhibition Stand

ABDA at expopharm 2017

Closer to the Patient

For the ABDA, Federal Union of German Associations of Pharmacists, TRIAD Berlin designed an exhibition stand at the largest pharmaceutical trade fair in Europe that captivated with its customized and high quality visual appearance. 

  • Client
  • ABDA
  • Location:
  • Düsseldorf
  • Year:
  • 2017

A large format image motif, a warm color scheme and the use of semitransparent materials created an open and inviting atmosphere. The architectural design was derived from the polygonal structure of the corporate design. Volumes formed and were confined by red guidelines that gave structure to the architecture. Thanks to the resulting signal effect the brand was visible from afar. The visual worlds of the image campaign “Closer to the Patient” were mounted on the outer walls and characterized the composition. In the anterior “plaza” area, visitors received in-depth information through media installations and screens and could test their knowledge with an interactive buzzer game. A separate lounge offered meeting space and a retreat for technical discussion. 

The sophisticated rendering of the corporate design in three dimensions and the muted color scheme successfully showcased a minimalistic look that radiated professionalism, modernism and earnestness.