VIP Event & Gala

2010 New Year's Day Reception of Süddeutsche Zeitung

A New Year's Classic

For the third time in a row, TRIAD Berlin staged Süddeutsche Zeitung's traditional New Year's Day reception in Berlin. The exceptional social event at the Martin-Gropius-Bau was attended by guests from the worlds of politics, media, culture, and sports.  

  • Client
  • Süddeutsche Zeitung
  • Location:
  • Martin-Gropius-Bau, Berlin
  • Year:
  • 2010



Süddeutsche Zeitung used its New Year's Day reception to build sustainable commitment: In the year of the Football World Cup in South Africa, the newspaper gave the German Street Football Network the opportunity to present itself and to generate donations. After the welcome speech of Süddeutsche Zeitung's editor-in-chief Hans-Werner Kilz, the evening program allowed for personal talks in a relaxed and pleasant atmosphere.


As in previous years, Süddeutsche Zeitung's reception kicked off the next year in the political and social life of the German capital. The event has become a true classic that always attracts considerable media attention.