Anniversary & Opening

125 Years of Karstadt

The Fascinating World of Department Stores

On the occasion of Karstadt's 125th anniversary, more than 550 invited guests convened for an evening event at KaDeWe, Europe's largest department store, to celebrate the "Fascinating World of Department Stores". True to the motto "Going New Ways", TRIAD Berlin turned the atrium of KaDeWe into a big stage: A specially created choreography featuring models and dancers of Staatsballett Berlin created an impressive atmosphere that transcended conventional catwalk shows. Four fashion scene newcomers cast by TRIAD Berlin presented their collections under the theme "Next in Line"

  • Client
  • KarstadtQuelle AG
  • Location:
  • Berlin
  • Year:
  • 2006

A Night at the Department Store

Moreover, TRIAD Berlin developed an evening event that illustrated the company's long history and communicated its new department store strategy. After a multi-media journey through the Karstadt history, a specially created musical featuring 30 actors, dancers, acrobats, and musicians formed the highlight of the 4-hour event and presented the new strategy of the Essen-based department store chain in an spectacular manner.    

For the retrospect on the company's history, TRIAD Berlin used footage and pictures from the Karstadt archives as well as music from several historical episodes to create a 7-minute multi-vision show that brought contemporary, company, and advertising history to life.