Anniversary & Opening

100 Years of FC Schalke 04

100 Years of FC Schalke 04

On the occasion of the 100th birthday of Gelsenkirchen's old-established football club Schalke 04, TRIAD Berlin created a roaring anniversary event at the club's home ground Arena AufSchalke (today's Veltins-Arena), taking the motto "Feeling Schalke" literally. 

  • Client
  • FC Schalke 04
  • Location:
  • Gelsenkirchen
  • Year:
  • 2004

TRIAD Berlin was responsible for the conceptual development and the overall coordination of the event, which was attended by some 65,000 fans and 1,600 VIPs. The highlight was a prime-time live TV show (broadcast by WDR) on a 240-sqm stage that featured internationally renowned artists, athletes,  and celebrities.

Set up in the style of a daily sports format, the show took the audience on a journey through 100 years of Schalke and allowed the club to reach millions of TV viewers in addition to the 65,000 fans celebrating at the stadium.TRIAD