Fabian Schludi (General Manager TRIAD China Ltd.) was featured as a keynote speaker at the 2016 Foshan Design Summit organized in cooperation with "A963 Design Network" and the "Ceramics China Association".
With his speech "What design can do for branding!?" he introduced TRIAD's approach to brand design and branding to over 400 members of China's multidisciplinary design and material industry.
Within sixty minutes he explained the importance of finding one's brand's values before the designer creates the visual keys and surfaces for its appearance. Once the design for all visual surfaces of the brand is developed, internal conviction and coherence in appearance are crucial to sustain the image and credibility of the brand.