Not only did he share ideas on creative processes of award winning designs, but also revealed valuable insights on how to react to the booming design market and its challenges. With 1000 industry professionals from all over China, the event was one of the biggest of its kind within greater Asia.
Educated in philosophy and cognitive science, Fabian Schludi works in the early stages of TRIAD’s projects to find sense and narration as a backbone of every creative process. While all design by TRIAD is highly interdisciplinary, a common root for all design decision lies in the transcendent concept, the essential nucleus of all creation. This nucleus is mostly a story, an aim, a manifest or simply brand values, which guide all the subsequent design to realize a holistic appearance, down to the last detail.