TRIAD News

From Rio to Zurich - 2014 World Cup to Form Highlight of Future FIFA World Football Museum

07/17/2014

The heroes of the 2014 Football World Cup are back in their home countries. In 2018, some of them will meet again in Russia to compete for the World Cup – the symbol of the biggest achievement in football – up to the point of exhaustion. Some will never play on a World Cup pitch again.

Among the tasks of the Fédération Internationale de Football Association (FIFA) is to ensure that the memorable moments that happened in the stadiums of Recife, Rio, and other Brazilian cities won't fall into oblivion: Same as all iconic moments in the history of the World Cup since 1930, the spectacular, still omnipresent scenes from this year's tournament will be part of a museum that is currently being built in Zurich: The FIFA World Football Museum is scheduled to open in early 2016 and will be located in Enge, a quarter with considerable economic importance for the city of Zurich. Enge alone is home to some 27,000 jobs for regional, national, and international businesses. 

The FIFA World Football Museum is geared to football fans and interested visitors from around the world. The Berlin-based creative agency TRIAD will be responsible for developing the contents, spatial design, and dramaturgy of the exhibition.

Displaying exceptional items from all continents, the museum will use interactive and multimedia exhibits to show how the ball game has inspired people and to illustrate FIFA's role in the world of football. According to the FIFA staff responsible for the project in Zurich, the museum will serve as a vibrant meeting place and discussion forum for all members of the football family – including fans, clubs, associations, friends, supporters, partners, and sponsors.

Among the highlights will be groundbreaking footage of the World Cup Final in Rio: Captured with an Ultra HD OmniCam, the footage revives all the drama and emotion of the July 13 match between Germany and Argentina. The camera is a world-first piece of visual technology that allows for capturing ultra-high resolution, 360-degree panoramic images.

David Ausseil, Creative Director of the FIFA World Football Museum, says: "We are convinced that this landmark project – i. e. filming all the action at the FIFA World Cup Final in Brazil in panaromic format for our theater – will result in an absolute must-see."

Media Contact:

Annette Kusche
Corporate Communications / PR
+49 (0) 30 / 2360780 – 314
presse@triad.de

TRIAD Berlin Projektgesellschaft mbH
Marburger Str. 3
10789 Berlin
Germany
www.triad.de

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