TRIAD News

The “Social Footprint” of Creative Workers

06/07/2013

The entrepreneur initiative "Creating Climate Wealth Central Europe (CCW CE)", founded by TRIAD Berlin and the Carbon War Room, has the goal of developing economically profitable solutions for the reduction of CO2 emissions. 

This kind of initiative, coming from the creative sector, does not only have an economic dimension but also implies a social component, creating a “social footprint”, meaning it has a positive and sustainable impact on society. This fact is highlighted by a recent case study, conducted by a project group of the Hertie School of Governance and titled „Social Footprint of Creative Workers: Case Studies from Berlin“. 

The study explores seven socially innovative projects in Berlin – among them the CCW CE initiative founded by TRIAD – and comes to the conclusion that, despite their different orientations, they all function as platforms for social commitment, participation and mutual transfer of knowledge while pursuing distinct regional (community building and sustainable urban development) and global goals (fight against climate change). The initiatives were all fostered by “creative people” (designers, engineers, photographers, start-up companies, professionals in culture management etc.) and the success of the projects illustrates, according to the study, how valuable the expertise and talents of these people are for society at large: They offer innovative, usually unorthodox and sustainable solutions for problems in our societies and they often do that in relation to issues for which politicians have not found an answer yet. TRIAD's sponsoring of the CCW CE initiative is based on the conviction that the fight against climate change is a huge common task, in which we will only succeed, if activists work on joint solutions in a cross-sectoral, interdisciplinary and collaborative manner. 

According to the study, the Berlin projects, on their paths to finding solutions, are confronted with a variety of challenges. For instance, it is crucial for the CCW CE to convey the notion that there are “business clubs” that have positive goals for society. However, the approach of developing new business areas in a fashion that transcends the boundaries between companies and breathes the spirit of cooperation is still difficult to impart to people from outside the creative sector and constitutes a challenge for the project, as Ansgar Gessner, Head of the Unit Consulting Strategy at TRIAD Berlin, observes.
The study identifies additional obstacles for such projects, namely attrition in the workforce, budgetary restraints and access to information. This is where politicians are called upon to recognize the potential lying in these projects, to provide support and funding for them and thereby to advance research in this area. This particular recommendation for action can also be found in the study. 

Contact person: Herr Sahil Deo, MPP candidate, Hertie School of Governance (s.deo@mpp.hertie-school.org).

 

Media Contact:

Annette Kusche
Corporate Communications / PR
+49 (0) 30 / 2360780 – 314
presse@triad.de

TRIAD Berlin Projektgesellschaft mbH
Marburger Str. 3
10789 Berlin
Germany
www.triad.de

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