Triad Berlin devised and realised an emotional farewell event for the retirement of the three Hilti CEOs Michael Hilti, Pius Baschera and Egbert Appel. 800 colleagues from 50 countries were flown in. They welcomed their bosses from the auditorium with standing ovations when they unknowingly entered the stage from backstage and the curtain suddenly rose. After that, there was a culinary and artistic discovery trip through four continents – a reference to the company’s global positioning. The specially produced films also served to make the event a lasting memory for the protagonists and all other participants.