DaimlerChrysler at AMI
DaimlerChrysler Vertriebsorganisation Deutschland (DCVD) wanted an emotional production of its brands at the Leipzig AMI. To this end, Triad Berlin developed a dynamic and decentralized event structure that integrated all the DCVD’s brands and staged them with live music. The informative part introduced the new sales director Peter Alexander Trettin, who gave a speech about the aims and future plans of his leadership.
Live music
Live acts were the highlights of the press event at the individual brand’s decentralized areas. Various artists created a musical experience of the identity of the car brands´ smart, Mercedes Benz, Jeep, and Dodge. Accordingly, there were electro beats with soul singing for smart, pop operas for Mercedes Benz, and rock music at the Jeep area. With his freestyle rap, Testimonial Samy Deluxe praised Dodge in front of the press and retail representatives.
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