Triad realised a large-scale poster campaign under the patronage of Federal Chancellor Gerhard Schröder, with the aim to address the public as well as potential sponsors. The campaign communicated a farewell to contemporary witnesses and the passing on of the responsibility to the next generations. Dr. Christina Weiss, State Minister for Culture and the Media, spoke of an “exemplary role-model of a public-private partnership and for a modern company’s civil commitment”.
60th Anniversary of the Liberation of the Buchenwald and Mittelbau-Dora Concentration Camps
On the occasion of the 60th anniversary of the liberation of the concentration camps, Triad Berlin devised and realised the state ceremony at the German National Theatre in Weimar, the opening of the learning and information centre Mittelbau-Dora as well as numerous events for some 5,000 guests and participants on the grounds of Buchenwald concentration camp.
Campaign
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