New Year’s Day reception for “Süddeutsche Zeitung“ 2008

Triad Berlin devised and organised a gala for the Süddeutsche Zeitung’s traditional New Year’s reception for 900 high-ranking persons from politics, the media, economy and culture. Apart from the Federal Chancellor, almost the entire cabinet was among the guests. Following the reception in the Pei glass building of the German Historical Museum, guests had to pass a “Black Box” production with flashing headlines in a tunnel to reach the museum’s historic Schlüterhof, where they had the chance to have a relaxed chat, surrounded by light installations and accompanied by a musical programme.