BMW Motorsport Party
Triad Berlin organised an emotional as well as informative end-of-year party with the motto “Accelebrate” for BMW Motorsport in Switzerland. The press event for some 100 international journalists as well as the gala and the award ceremony in front of 500 guests were branded in clear, concise design language. Afterwards, the live band Soul kitchen provided a stirring prelude to the party night. The successful racing season found a crowning finale.
Press event
The aim of the activities for the press was to deliver as many dynamic and emotionally charged images outside the racing track for all media. BMW outlets Motorsport’s team took a special branded gondola into the Flims valley station. At the subsequent “Games Without Frontiers”, two BMW Motorsport teams of Formula 1 and WTCC competed against each other: clad in traditional Grisons costumes, they fought hard in competitions like the Cheese Contest and wheelbarrow racing. Afterwards, journalists were able to talk with the drivers and BMW Motorsport’s director Mario Theissen.
Gala & award ceremony
The Parkhotel Waldhaus location’s design and setting featuring some show cars produced an impressive atmosphere to celebrate a successful season. Gala and award ceremony of the BMW sports trophy were entertaining and informative, thus turning the annual review into a living memory. Broadcasts of interviews with the racing drivers further livened up the atmosphere, as did the unusual live music including modern jazz sounds with alpenhorns.
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