Z-Experience
Triad Berlin developed a compact showroom providing an emotional and plausible experience of Zurich´s range of services and its philosophy. The Z-Experience combines astonishing architecture with media productions and interactive exhibits. The showroom’s exclusive and sleek interior design engages and resonates with the different target groups and stakeholders including: (potential) staff, clients, journalists, decision-maker and some 7,000 annual visitors and consumers.
Architecture
The showroom’s architectural design was designed to surprise and take up the dynamic curves of the Zurich Development Center. For this center, Triad had developed an oval room shape for the Z room within the rectangular architecture. An opening wooden external wall provided another surprising element of room design. The shape of the room implicitly suggested an intuitive walking direction trough the exhibition.
Media Production
Numerous films and audio recordings were conceived, developed and produced for the showroom, including a new image film. The guide can control the media production in the room via central show controls at any time and adapt it to the visitors’ personal preferences and interests. Interactive exhibits such as “Tree of Competencies” and “Circular Cinema” form the starting and end point of the show’s dramaturgy.
Project map
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