VIACOM Christmas Roadshow

The marketing company of the TV stations MTV, VIVA, Nickelodeon and Comedy Central asked Triad Berlin to develop a communication concept to communicate the contents of the coming TV season. Triad devised a modern, mobile Christmas market: well-known VIVA and MTV show-hosts served winter delicacies in Christmas huts with exclusive design outside the media agencies’ doors, giving them an appetite for the year 2006.