Dial C for Client
Within the framework of a one-day management conference with 400 participants, sights were set on becoming Europe’s most customer friendly media company by 2010. The conference’s concept, developed by Triad Berlin in cooperation with Axel Springer AG, linked this target to the task of introducing cultural change in the company itself. This led to the birth of the customer orientation initiative which has been controlling and accompanying all related activities since.
Website
A website was devised and realised for the documentation of all conference contents and as a central communication tool for the customer orientation initiative. The website gave all participants of the Axel Springer management conference access to all the conference’s contents.
Video interviews with clients
25 interviews with customers were produced for the website in the months following the conference. Thus, Axel Springer executives were able to hear customers’ opinions and habits of use directly. Triad Berlin’s production team took to the road and surveyed customers’ opinions on the newspaper and magazine market. People who read everything as well as non-readers had the chance to voice their opinions, thus providing valuable insights in regard to customer orientation to the executives.
Project map
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