100 Years of Schalke 04

Triad Berlin took the motto of "Feeling Schalke" literally and realised a roaring anniversary celebration on the occasion of the centenary of the traditional club at the AufSchalke arena. The gala took 65,000 fans and 1,600 VIP guests on an emotional journey through 100 years of club history in the style of the Aktuelle Sportschau TV programme. Highlights included performances by PUR, Right Said Fred, Mousse T and Uwe Ochsenknecht. The jubilee gala was broadcast live and prime-time by WDR to millions of viewers. Triad Berlin was also responsible for the coordination between the TV station and FC Schalke 04.