“vivo” Event

Following the success of the Villeroy&Boch annual conference in Berlin in December 2007, the new vivo brand was to be presented to Italian retailers and media representatives for the first time. Matching location and occasion, Triad Berlin devised and realised room projections, product films and a choreography. The final show culminated in a dance performance, a live concert by coloratura soprano Arndis Halla and a media production creating a special experience of the vivo brand.