VW Caddy Maxi Box Wagon at RAI
Triad Berlin staged the world premier of the Caddy Maxi Box Wagon. The Caddy Maxi Box Wagon grew by 47 centimetres compared to the previous model. Headlined, “Maximize your business”, the exhibition stand highlighted the benefits added by the extra 47 centimetres length. Member of the board Harald Schomburg’s speech elaborated on the evening’s motto that had been created by Triad. A rhythmic performance provided additional energy.
Performance
A staggering performance was conceived for the presenting the additional 47 centimetres of length. Four performers in working outfits abseiled from the ceiling on to the stage and started to use different tools to work on a container which had been built for this occasion. The live sound blended in with industrial manufacturing sounds emitted by the container which grew by 47 centimetres in length using kinetics. As the dramatic highlight, the Caddy Maxi Box Wagon was cut from the container with angle grinders.
Project map
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