SPITZKE Trade Fair Presentation at Innotrans 2008
The design of the exhibition stand was to communicate SPITZKE’s three central market values: vision, competence and exchange. For this, Triad Berlin developed a room concept which created spaces for knowledge transfer, encounters and enthusiasm on several levels. Emotional images of the topics of motion, acceleration and innovation strengthened brand awareness. Several events, realized by Triad, also drew a lot of attention to the stand.
Communications Concept
The “Square of Exchange” multimedia communication centre formed the core of the stand. With media walls, lecture and audience modules, it served as a place of communication exchange and as an interactive and event area for lectures, discussions and shows. SPITZKE Group’s five strategic business areas were presented in the competence centre with the help of five information counters.
Design
Key visuals communicated the SPITZKE vision far beyond the stand. Claim and logo repetition produced a strong recognition effect. The overall design concept of exhibition stand and media production conveyed a feeling of generosity and created a seamless transition to the surrounding trade fair area. The demand for exclusiveness was fulfilled by the “Lounge of Expertise” which provided a popular space for in-depth conversation.
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