Siemens TS at InnoTrans
Elegantly combined architecture, design, motion graphics and traditional displays creating a dramatic communication space. Guided by the motto “Siemens Complete Mobility”, the verticallyx structured architektured provided extensive information about a large range of products and services. Representative conference and meeting rooms, a comfortable bistro and two info counters ensured a lengthy stay at the stand.
Stand Architecture
Siemens TS’s five network-oriented business areas were lucent by five floating, white, illuminated rotundas – a succinct branding. The transparent look and feel and the luminance established the stand as a significant architectural landmark and ensured quick orientation from afar, not just within the hall but also within Siemens TS topics like “Commuter&Intercity Transport”, “Main Line&High Speed” or “Airport Link&People Mover”.
Communications Design
Horizontal image collages and topic related line art marked the allocation of the business areas on the outside of the rotundas. In-depth information levels made of graphics elements, operable screens and service points were installed underneath the lighting. Bridges linked the individual rotundas and transported trade fair visitors while giving the idea of networking at the same time. The application of high-quality materials in friendly light colours supported the impression of clarity and ease.
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