mobilcom at CeBIT
The 1,500 square metres of the exhibition stand were devised to provide sustainable communication of the company’s core brand values. Particular emphasis was to be given to customer service, consultancy and service provision. In addition to the design of the stand, Triad Berlin was also responsible for developing and realising the media production and the show acts.
Three Levels of Information
The brand world, designed as an intelligent experience room, included several levels of information. The first level consisted of the company’s clearly visible logo and colour scheme, which provided an invitation to enter the stand. On the second level, “Handy heaven” (mobile phone heaven) with its impressive image worlds and messages from the individual campaigns linked core information with the presentation of mobile phones. Expansive communication gates ushered in the third level of information – the consulting level – conveying services and service provision.
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